FRED Friday…Meet Coach Augusta Scott, the Zappos Coach
|
Left to Right: Augusta Scott (no relation), Me, & Robbie Richman |
Zappos.com is changing the game…
They’re in their 13
th year of wowing Guests/Customers/Clients
with their exceptional service levels and the
www.Zappos.com
experience. They do it by first and foremost creating a culture of
happiness among their employees.
What I love most about their company is not only what they’re doing or how they’re doing it…but I also really love why they’re doing it and the who behind the why….the people that
are doing what they do.
They’re all a bunch of Freds…
Zappos.com’s corporate culture, story, and Tony Hsieh’s book
–
Delivering Happiness – is literally sweeping
the nation, especially in corporate America. Companies are falling all over themselves, trying to learn
more and more about how they can achieve Zappos-esque levels of employee
satisfaction, customer satisfaction, and most of all, profitability.
Most companies, once they find their niche, and begin to crush it…they keep everything close to
their vest so as not to give away their secrets. Not Zappos.com.
THEY GIVE AWAY ALL THEIR SECRETS!!! Tony Hsieh, the CEO, wrote a NY Times Best Selling book
about the why’s and how’s, and Zappos literally gives the
book away at the conclusion of their FREE
tour of their corporate headquarters in Henderson, NV, where they also
showcase, display, and tell more stories
all about how they do what they do.
They know that culture can never really be duplicated…and as
Robbie Richman, the culture architect who helped create the Zappos Insights arm of the company, told
me, “we should share what we want to
keep.” Zappos truly
shares the love…and love is everywhere in the Zappos family.
Why? Because they simply believe they can inspire
a culture within their own company that can inspire other cultures and people
in other companies…that can and will literally change the world. Powerful, awesome, fun, intriguing,
and to all of that I say, WHY NOT!
Augusta Scott is the Zappos Coach. She is the internal, on-site company “coach”. She helps Zapponians
with…anything…yes…anything they would like to improve in their lives; personally
or professionally. This is just
another way Zappos shows love to their team members.
The program is designed to keep the employees happy, feeling productive; feeling like they matter, and feeling significant both at work and in
their personal lives. The idea is
that if Zappos team members can work through some of their trials,
tribulations, issues, and/or personal/professional goals with Augusta, that
will free up their mental capacity to really crush it, in their roles at
work. As an added bonus, they get
to achieve (or at least work toward) making their dreams come true…personally
& professionally. That…is
truly a happy thought.
After meeting Augusta Scott, in person, I am truly
inspired. The coaching program is
great. The Zappos company culture
is game-changing, and I’m truly
fascinated by their business model.
However, I’m inspired by the love, passion, and commitment with which
Augusta Scott, the Zappos Coach, approaches her craft, her trade, her calling,
as a life coach…to be such a positive
influence to her team members.
She cares. She
takes an interest. She holds them
accountable. She pushes them. She takes pride in leading others in
their own self-discovery journey,
which allows them to truly reinvent
themselves.
Augusta makes it clear…her role as the Zappos Coach isn’t
about her at all (despite her charisma,
charm, and innate ability to inspire). It’s all about everyone
else. We can all learn from
Zappos and Augusta, that in order for a company or organization to grow, its
people, the individuals that make up the organization, must first be given the
opportunity to grow.
Just as we learn from Mark Sanborn’s book
The Fred Factor,
the story of Fred the Postman - we all have the ability to reinvent ourselves
every day. If Fred the Postman can
put that much creativity and passion into putting mail in a box…how much could
you and I reinvent our businesses?
How much could you and I reinvent our lives?
Augusta Scott, the Zappos Coach, helps her fellow team
members at Zappos.com reinvent themselves personally and professionally, every
single day. As a result,
Zappos.com is doing what their CEO, Tony Hsieh, set out to do…they’re
reinventing corporate America by first creating a culture of happiness among their team.
We can all unleash the extraordinary potential that resides
in us, as ordinary people. That is
the essence of The Fred Factor…and
nobody can keep us from being extraordinary, and that's the beauty of going OneMoreStep at home, at work, and in our communities.
I asked Augusta why she and Zappos share so much of their why’s & how’s of their culture with other companies…and why she loves her
role as the Zappos Coach.
She said, “I’m
here…I’m just here for them…to make a positive difference for one person at a
time, one day at a time…”
Thanks to Augusta Scott, Robbie Richman, and Tony Hsieh of
Zappos.com, for inspiring us to not only reinvent
ourselves, but to also inspire others to do so…
Have a great day.
Taylor
“For
me, my role is about unleashing what people already have inside them that is
maybe suppressed in most work environments.”
– Tony Hsieh, CEO, Zappos.com
What is FRED Friday?
In my favorite book, The Fred Factor,
Mark Sanborn tells an inspiring story of how a man named Fred goes
OneMoreStep after OneMoreStep in his role as a Postman for the United
States Postal Service. I love this book. Since my mom sent it to me in
2004, I've purchased the book for friends, coworkers, and
girlfriends...I've even purchased and hand delivered copies of the book
to several executives at both Wynn Las Vegas and The Cosmopolitan of
Las Vegas.
Fred Friday is a series in which the OneMoreStepRevolution blog will showcase a real life "Fred" on select Fridays. Reading The Fred Factor definitely leaves us with a desire to to be more Fred-like ourselves, but I also love looking for Freds. Freds are everywhere. I love it when I experience a real life Fred.
I'm inspired just as I am every time I re-read the book. I thought it
would be fun to spread the magic of Fred to our OneMoreStepRevolution
community. Enjoy...