FRED Friday…Meet Boston
The Cosmopolitan of Las Vegas has a LIVE theatrical
performance, but no resident show, in a typical Las Vegas showroom…at least not
just yet.
The LIVE performance isn’t made up of an entire cast and
crew. It has no Cirque du Soleil
acrobatics, nor does it involve any headlining comedic celebrities or anyone
famous from the music industry.
Performing LIVE, daily…dark for his two days off…is Boston, a pre-opening construction
worker turned Doorman. He is, in
many, many ways…a Fred.
Boston was a leader among the various construction teams
that built The Cosmopolitan of Las Vegas.
When the owners and developers would give tours of the development
project, they enlisted Boston’s expertise and assistance to deliver them. Later, when the actual senior management
team of the resort came on board, Boston still gave the tours.
His passion and creativity (ala Fred the Postman) in
delivering the tours, with reasons behind the construction/development
strategy, led to a job offer. As
the project went from a construction zone to game-changing Las Vegas resort, hotel, & casino, Boston was
asked to take his talents, creativity, passion, and commitment to the front
drive…to be a Doorman.
Luckily for The Cosmopolitan of Las Vegas, Boston accepted
the position.
You see Doormen in the hospitality and hotel/resort industry
are supposed to greet and welcome Guests arriving by taxi, shuttle, limo, or
their own vehicles. The
expectation is that they open car doors, assist with luggage, and open the
front door leading the Guest into the lobby of the hotel.
Boston goes OneMoreStep after OneMoreStep…beyond
belief. He starts his day very
early in the morning with a caffeinated beverage, and once he hits the front
drive…he’s ON STAGE…LIVE…the performance begins.
He’s full of energy and enthusiasm, as he borderline
jogs/trots to each and every vehicle that pulls through, making sure he is
there to open the door for arriving Guests. He practices what Mark Sanborn (author of the Fred Factor)
calls personality power…he makes it
about each individual, making them feel welcome, comfortable, and so very
important in those crucial first
impression moments between the car and the lobby, as their Las Vegas
experience begins.
He not only assists with luggage, opens car doors, and gives
directions…he also turns his ordinary job
into a true art form. His passion
for making people smile and making people happy is infectious and contagioius
among his peers in Bell Services, with taxi drivers, and especially our Guests.
He attracts through
artistry…and as Mark Sanborn points out in the book, The Fred Factor, Freds know how to add value, without spending a penny.
Whether it’s by offering his personal cell phone to a Guest
that desperately needed to get in touch with a family member in Canada (true
story…saw it with my own eyes…) or literally “performing” as he offers to take
pictures for Bachelorette parties upon arrival…Boston consistently practices
Fred Principle #3 – as he continually
creates value for others.
He reminds us that nobody or no seemingly ordinary “job” can
keep us from being extraordinary. The ability to continually create new
value for people we live with and work with through passion and creativity, ala
Boston’s daily performances on the front drive, is what the Fred Factor is all
about…
Attract through artistry:
“What are you doing to add an artistic
flourish to your products or services? It can be as simple as a unique
signature or as significant as a major improvement in packaging or design. We are drawn to attractiveness not only
in people but in goods, services, architecture, and all avenues of design.”
- Mark Sanborn…The Fred Factor, page 53
One for the road…
FRED 2.0 COMING SOON - Got a great Fred Factor story? Share
it! Mark Sanborn is working on Fred 2.0 and would love to see your story or
ideas. Submit at http://bit.ly/JC1XgO
If you have a Fred story of your own, you can also Facebook
me, Tweet me, email me, or call me…I would love to hear it and share it.
Have a great day.
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